Our Philosophy

Synthetics like nylon, polyester, and acrylic may have their uses, but let's be honest - they're an environmental disaster. These petroleum-based materials are toxic to life, shed microplastics, bioaccumulate in the environment, and wreak havoc on natural ecosystems. At Wide Open World, we believe in a different path forward.

We exclusively use natural fibres - among the finest available. Our superfine Merino wool, sourced from a unique flock in Tasmania, offers unparalleled softness and strength. These premium raw materials form the foundation of our luxurious, responsibly crafted garments.

The conventional commodities system is fundamentally flawed. Buying generic, interchangeable raw materials strips away accountability, squeezes profits from producers, and perpetuates the illusion of limitless natural resources. This "race to the bottom" mentality has devastated ecosystems worldwide, from deforestation for palm oil to soil degradation from cotton monocultures.

We reject this broken model. At Wide Open World, we go directly to the source, forging long-term partnerships with farmers and artisans who share our commitment to environmental stewardship. This "ground-up" approach allows us to build a future-focused supply chain, grounded in scientific sustainability principles.

Our mission extends far beyond creating exceptional knitwear. We aim to reshape business as a force for ecological restoration and balance. Using Natropy's pioneering APres model, we orient our entire operation around planetary boundaries - not just minimising impact, but actively maintaining the delicate systems that sustain life.

This means protecting wildlife habitats, supporting conservation efforts, and adhering to strict land-use guidelines informed by the latest science. Where others seek unconstrained growth, we seek harmony. The result? A resilient, regenerative business model that secures our shared future. Our approach reconciles the economy with the environment—a world first. Join us, restore balance™.

Standards are important, but they are created by the industry, for the industry. They don’t build the future, people do.

That's why we partner with individuals and organisations who share our values - from renewable energy champions to wildlife conservationists. When no one is watching, are they still doing the right thing? Are they prioritising animal welfare? These are the questions that guide our collaborations.

We're not just leaders in sustainability - we're forging a new model for conscious commerce, where every relationship is built on trust, transparency, and a commitment to positive impact.

Luxury isn't just about craftsmanship - it's about creating products that inspire deep, lasting affection. That's why we're not just raising the bar for sustainability, but also for what makes a garment truly irresistible.

Our Merino wool, sourced from a unique Tasmanian flock, offers unparalleled softness, strength, and drape. We transform these premium fibres into the most luxurious yarns, then craft them with meticulous attention to fit and finish. The result? Pieces you'll cherish for years to come - a feeling unmistakably Wide Open World which drives our passion to create special knitwear.