The Craft

The foundation of exceptional knitwear begins with superior raw materials. There is a closely guarded secret within high-end textile circles. Tasmania harbours what insiders consider the world's finest Merino wool. in the high-end wool industry. Tasmanian merino wool is said to be the finest in the world.

This exceptional fibre, sourced from Julian and Annabel's farm in the Tasmanian Midlands, and measuring 17-18.5μm, exemplify nature's sophisticated engineering. These remarkable fibres deliver an elegant drape with next-to-skin comfort that synthetic alternatives cannot replicate. Each strand performs a complex feat of natural technology: regulating temperature across seasons, repelling stains, neutralising odours, and offering UV protection while maintaining shape memory and elasticity.

This is mulesing-free wool in its purest form—selected not only for its superior technical qualities but for the responsible farming practices that protect both the animals and their habitat. Our radical transparency invites you to trace these fibres directly to their source.

The transformation of our wool occurs at Tollegno 1900, one of Italy's most respected mills. Their expertise spans colour engineering, spinning methods and yarn development. Our yarn meets OEKO-TEX 100 and ZDHC MRSL standards, ensuring it remains free from harmful substances—a critical element of our sustainability framework. Unlike most commercial wool yarns, we've made the conscious decision to avoid synthetic or polymeric resin coatings. While such treatments allow for conventional machine washing, they compromise the wool's natural properties and tactile quality.

This decision exemplifies our philosophy: preserve the authentic character of exceptional materials rather than diminish them for marginal convenience. The results are measurable in wear tests for comfort, odour resistance, and thermal regulation. As with fine wine, connoisseurs understand that superior materials perform best in their natural state.

Our knitwear takes form in Ancona, where the Adriatic coastline meets Italy's textile heritage. The facility represents our vision of modern manufacturing: solar panels power production, working conditions exceed industry standards, and continuous sustainability initiatives drive improvement.

The team combines traditional craftsmanship with technical innovation. Their profound understanding of knitwear construction ensures each piece meets precise specifications. This represents craftsmanship evolved for contemporary demands—where environmental responsibility is inseparable from quality.

"Luxury must be comfortable, otherwise it is not luxury." — Coco Chanel

We achieve this through a calibrated process of tension management, where our silky yarn transforms into fully fashioned knits that deliver an unmistakable sensation against the skin. Too loose and the garment loses shape, too tight and comfort is compromised. Through extensive testing, we've developed specific parameters for each style, working with our knitters to achieve the perfect equilibrium between structure and softness. The result is a distinctive feel that's become our signature—soft yet structured, comfortable yet refined.

Durability starts with fibre selection and extends through every production decision. We use fine yarn construction methods that maximise strength. Our plying technique enhances resilience without compromising softness. Knitting tension is calibrated to minimise pilling. Each decision is tested and refined. The result: knitwear that maintains its shape, resists wear and ages gracefully.

Our design philosophy centres on versatility and refinement. Each piece functions seamlessly across professional settings and casual environments. The aesthetics are contemporary but deliberately removed from trend cycles—clean lines and considered proportions that transcend seasons. Their understated sophistication represents our definition of luxury: the capacity to elevate any occasion while providing enduring style, comfort, and environmental responsibility.