The Project

The fashion industry speaks of reducing impact, planting trees, using recycled materials—all commendable steps that don't solve our fundamental challenge. In an industry obsessed with reducing impact per product and producing more, Olivier Maréchal asked a different question: How can businesses actively preserve the delicate ecological systems that sustain us? Not carbon accounting. Not recycled plastics. Not promises of a better tomorrow.

The answer emerged through pioneering research in planetary boundaries science. He created the first absolute sustainable business model in the world. One that shifts focus from reducing impact to preserving what matters—the delicate balance of our ecosystems.

In Tasmania's pristine landscapes, he found NGOs and farmers who shared his vision, combining conservation with the production of extraordinary fibres. In Italy, he discovered artisans who believed true luxury should transcend time.

Beginning with a single flock of superfine Merino sheep, Wide Open World was founded in 2022—a brand where impeccable craftsmanship meets uncompromising environmental stewardship.

Wide Open World redefines luxury: elegance rooted in authenticity, where transparency shapes every step, and where timeless design is intertwined with absolute sustainability. Every garment becomes a testament to the harmony between human creativity and the natural world. And every purchase helps preserve the intricate balance of life.

This is not just another sustainable fashion brand–it’s a blueprint for how business can thrive while preserving what matters most. A blueprint for environmental stewardship. We invite you to join us in proving that the finest expressions of human craft can help restore balance in our world.