Fashion

Fashion is more than fibres and fabric. It’s how we express who we are—our identity, our values, and our connection to the world. A well-made garment can evoke confidence, tell a story, and create a sense of belonging.

But somewhere along the way, fashion lost its meaning. Trends replaced authenticity, and fast production turned garments into disposable commodities. What was once deeply personal became disconnected—from people, from craft, and from nature.

Wide Open World stands at the threshold of transformation. We're not here to simply create clothing; we're here to restore equilibrium between luxury fashion and the natural world.

“If you want to learn about a culture, listen to the stories. If you want to change the culture, change the stories.” This quote by Michael Margolis reminds us of the power stories have in shaping how we see the world.

Fashion is a powerful storytelling medium, reflecting the multi-faceted aspects of culture. Today, people are told stories about sustainability in terms of impact reduction and carbon neutrality. Yet, consumption continues to fuel economic expansion, accelerating the decline of ecosystems that support life.

At Wide Open World, we are rewriting the story of sustainable consumption by embracing stewardship principles and Earth sciences. Sustainability is not about product impact. It is about what we leave behind in ecosystems.

A truly great garment feels alive. It’s in the way soft wool brushes against your skin, the way a perfectly cut jumper moves with you, or the way each seam tells a story of meticulous care. Craft is the art of expressing natural beauty. It inspires us. It infuses our lives with pleasure. It differentiates the ordinary from the special. Craft matters.

Our designs are a celebration of touch, form, and timeless style. Every decision made is done with intention:

• Exceptional Materials: We source superfine Merino wool from Tasmania’s pristine Midlands—renowned for producing some of the world’s finest fibres.

• Artisan Expertise: From yarn spinning to knitting, every stage relies on leveraging the best Italian know-how developed over generations to combine precision and the art of craft.

• Timeless Design: Wide Open World garments transcend trends, offering modern and versatile pieces designed to be cherished for years.

This isn’t about chasing fleeting styles. It’s about creating something lasting—something that feels right every time you wear it. A feeling to look forward to.

True luxury isn’t measured by abundance—it’s measured by intention. Our approach is grounded in the Planetary Boundaries Framework, transforming scientific understanding into actionable business practices.

We measure success not by profit margins alone, but by our ability to operate within Earth's ecological limits. We see garments as more than products. They are part of a story—a story that begins with nature and ends with preservation. For every piece we craft, we conserve land in perpetuity, ensuring that the ecosystems supporting our fibres remain vibrant and intact for generations to come.

When you choose Wide Open World, you're not just selecting a garment. You're embracing environmental stewardship, where every piece contributes to maintaining our planet's delicate balance.

This is luxury reimagined—where elegance meets responsibility, and where every thread tells a story of transformation. Luxury isn’t about taking from the world. It’s about shaping the world we want to live in. Thank you for shaping a positive future.